In today’s hyper-connected world, athletes and sports organizations are navigating an unprecedented digital battlefield where AI-driven manipulation, cyberbullying, and misinformation can erode mental well-being and trust in an instant. Without the proper training, teams risk being reactive instead of resilient and vulnerable instead of vigilant.
At Chamomile Comms, we don’t just educate—we empower. Our training programs equip athletes, staff, and stakeholders with the tools to foster digital wellness, build mental resilience, and take control of their online presence.
It’s also advantageous for organizations to show they take this seriously—for their valued stakeholders, including existing and potential sponsors. Demonstrating a proactive approach signals that the organization is caring, authentic, and committed to its duty of care in a changing landscape. In an era where trust and reputation are paramount, being ahead of the curve isn’t just responsible—it’s essential.
The question isn’t whether your organization needs to address these challenges—it’s whether you’re prepared to lead the way.
Landmark Study:
Social Media Wellness in Sports
Last Year, the NCAA's ( US National Collegiate Athletic Association) 2023-2024 pilot study on social media harassment revealed a troubling reality: the digital arena has become as intense and unforgiving as the physical one. Analyzing over 72,000 flagged messages during championship events, the study confirmed more than 5,000 as abusive. The findings demand immediate attention from sports organizations and anyone invested in athlete well-being.
Key Insights:
Sexual Harassment: 1 in 5 abusive posts targeted athletes with sexual harassment, cutting across sports.
Gambling-Driven Abuse: 12% of harmful messages were linked to sports betting, adding immense pressure on athletes in a gambling-driven era.
Gender Disparities: Female athletes endured three times more abuse than their male counterparts, spotlighting systemic inequities.
Racial and Identity-Based Attacks: 10% of abuse was racially charged, while LGBTQ+ athletes faced unique vulnerabilities, revealing deeply ingrained societal biases.
Violent Threats: 6% of flagged content included threats of violence, highlighting the darker extremes of online behavior.
The study monitored thousands of athletes, coaches, officials, and staff, uncovering the mental health toll of constant scrutiny and abuse, highlighting the need for strategies to mitigate adverse impacts on athletes and organizations.
"Whatever the Sport, Chamomile Comms Champions Your Success and Wellbeing in the Digital Age"
