Chamomile Comms:
Navigating the Digital Chaos
A Must for Future-Ready Sports Organizations
Is Your Organisation Truly Fit for the Digital Age?
Social media has been a great tool for engagement, but it’s no longer just about posting content—it’s about understanding the real impact and ensuring your digital presence works for everyone involved. That’s where Chamomile Comms comes in.
We bring a fresh, experienced perspective—an expert audit that ensures your organisation is truly fit for purpose in today’s fast-moving digital landscape. We work alongside your teams, federations, and athletes to refine policies, strengthen strategies, and build a digital approach that’s both practical and sustainable.
At Chamomile Comms, integrity is at the heart of everything we do. We’re not just another consultancy—we’re your trusted partner, helping you navigate online pressures, protect your people, and lead the way in responsible digital engagement.
Let’s work together to future-proof your organisation and ensure your digital presence supports—not compromises—your mission.
We offer:
Immersive Training & Workshops: Equipping organizations with proactive solutions to social media challenges for all stakeholders and staff.
Strategic Collaboration: Work with in-house Communications, HR, Sports and Sponsorship, and Governance teams to embed social media well-being into operations.
Mental Health & Governance Support: Integrating media training and resilience-building into organizational structures.
Understanding the Wellness Landscape
With experience on both sides of the industry—representing rights holders and sponsors—we bring invaluable first-hand insight from global, award-winning campaigns. We understand the evolving digital landscape, from orchestrated reputational threats to the rising challenges of AI and online platforms. Our expertise equips your organization to stay ahead, protect its reputation, and thrive in an increasingly complex digital world.
We don’t sugarcoat issues or avoid difficult conversations.
Our honest, transparent approach ensures organizations receive practical, actionable strategies tailored to their needs.
Additional Chamomile Services
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Chamomile Conference Speaker
Chamomile Comms Founder Richard Johnson is a globally recognized speaker renowned for his dynamic and thought-provoking communications and reputation management approach. Having led discussions at top conferences, seminars, and workshops worldwide, Richard brings deep insights into the evolving challenges of AI, social media wellness, and organizational reputation. For any company planning a conference, GA, forum, or in-house training, his engaging expertise is not just valuable—it’s essential.
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Chamomile Media Training
In today's fast-paced news cycle and the rise of social media, media interviews for athletes, officials, and sponsors have become more demanding and intrusive. Chamomile Comms offers cutting-edge media training to equip athletes, HQ staff, and officials with the confidence, tips, and techniques needed to navigate these challenges.
We prepare participants for various scenarios, including press conferences, crisis situations, personal interviews, off-the-record conversations, and fan interaction
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Chamomile Presentation Training
Led by Richard Johnson, whose experience as a professional performer on London’s ‘West End’ and international conference speaker brings unique insight, our expert team delivers a fresh approach to presentation training. With his highly skilled trainers, we empower clients to become confident, impactful presenters who engage their audiences in meaningful, productive, and results-driven conversations. Our tailored workshops are designed to help business professionals excel in any setting—whether standing or seated, face-to-face, virtual, or hybrid.